Blog

So what’s a copywriter? This is the question I’m asked more than any other. For starters, it’s nothing to do with the legal issues, as in ‘copyright’ and the little c with a circle around it. That’s a whole different ball game and you'll need to see a lawyer.Instead, copywriting is...

Whether it’s printed, on a chalkboard or on a screen, your menu is your greatest tool and its contents can make or break your restaurant or café. Now more than ever, it is crucial to review every item on your menu and undertake what the boffins call menu engineering – a...

After living on Zoom for the past couple of years it’s marvellous to be seeing people face to face at industry events like trade shows again. In the hospitality space there are two significant expos coming up; Fine Food in Melbourne next week (5-8 September) and Foodservice Australia in Sydney next...

We all know that a website is a must-have for any business, large or small, no matter what industry. Yet many small businesses in hospitality don’t have one, relying instead on a Facebook page that’s not even updated regularly.  Although it’s an expense, a website is just as important as your...