So what is a copywriter anyway?
This is the question I'm asked more often than any other. But copywriting is everywhere... copywriting is the written content you see everywhere around you....
page and online content, e-commerce, blogs
EDMs, e-newsletters, digital marketing
audits, keyword research, SEO friendly content
media releases, case studies, speeches, scripts
social media, menus, packaging, brochures
You need a copywriter in Melbourne who specialises in food and hospitality? Trish has experience in media, marketing and public relations – but most importantly she speaks the language of chefs, restaurateurs, caterers, suppliers and producers.
Trish is a is a naturally gifted and articulate writer. She nails the copy our business requires every time, from concept to delivery.
Venessa Barnes, Co-founder, FoodLogic - www.foodlogic.com.au
Trish has been great at providing the final touch across much of our content and has become a valuable sounding board as we implement new projects. She collaborates and brings a broad understanding to everything she does.
Alex Aldis, Co-founder, Flexikitch - www.flexikitch.com.au
Trish is amazing at what she does – the best. She is the centre and heart of the Bocuse d’Or Australia committee and manages all the communication activities of the organisation. Trish always goes that extra mile and what she does for Bocuse d’Or Australia is beyond measure.
Tom Milligan, President, Bocuse d'Or Australia - www.bocusedoraustralia.com.au
Over my many years in the hospitality industry I have met very few professionals as competent, as respected and as loved as Trish Harty. She is an ideal team member and I can highly recommend her work.
Gabriel Gaté - www.gabrielgate.com
Trish played an important role in our success at Crown F&B, and I've often called on her marketing expertise since then. I can highly recommend Trish for her professionalism and strong grasp of the hospitality business.
Walter Wagner, Hospitality Consultant and former Executive General Manager F&B at Crown - www.walterwagnerhospitality.com.au
Trish’s creativity and willingness to go above and beyond helped us see what we do from a new perspective. Her work was enlightening and very professional. I highly recommend Trish for anyone wanting to work with a talented writer and original thinker.
Dr Dianne McGrath AMAMI CPM, Manager at Fight Food Waste CRC, Speaker & Sustainability Expert - www.diannemcgrath.com.au
When we set up our food expo my first call was to Trish Harty to help with the promotion. I knew her work from Hospitality Magazine and Crown days, and she has been a big part of our success.
Tim Collett, Managing Director, Foodservice Australia - www.foodserviceaustralia.com.au
This is the question I'm asked more often than any other. But copywriting is everywhere... copywriting is the written content you see everywhere around you....
Recent high-profile restaurant closures have sparked a rise in negative commentary around the hospitality industry, but there is plenty of room for hope if operators seize the day....
There's nothing quite like a trade show! Unlike virtual events, an industry expo or trade show brings you up close and personal with the suppliers, products and organisations that can help you grow and improve your business....
Whether it’s printed, on a chalkboard or on a screen, your menu is your greatest tool - use it wisely with these easy menu engineering ideas....
We all know that a website is a must-have for any business, large or small, no matter what industry. Yet many small businesses in hospitality don’t have one, relying instead on a Facebook page that’s not even updated regularly. ...